An incredible event…
There is this incredible and unique event I’ve been invited to as a VIP coming up next week (May 19th & 20th in Vancouver, BC) and I’m going to this event to conduct due diligence on YOUR behalf.
I’m going to vet this event and the main product offering like any product I’ve ever seen. It’s a vehicle to help you achieve financial results in either a passive way… which requires 10min a month. Or an active which requires 10min per week. So it’s less than six hours per year.
Provided it meets my due diligence criteria and it satisfies all the questions that I have, I’m going to invite you to learn about it and make your own decision.
More to come…
Cheers,
John Uhrig
P.S. Hint, it’s called: The Outsider Code
If you liked this post, buy me a coffee. (Suggested: $3 for a Tall Latte! Or $7.50 I'll brew with my own tin.)Launch Your Unique Selling Proposition for your Internet Business
What is your “Unique Selling Proposition,” or “USP”? What is it that makes your product stand out from the competitions? What is the main selling point of your product or solutions?
For example, if you are selling cell phones, what makes your cell phone different from the thousands of other cell phones out there? Why would anybody buy your cell phone instead of your competitors’?
At our exclusive, members-only Day Spa & Salon Business marketing web site (www.BeautyIndustryMarketing.com), we are able to boast the following USP:
“The Internet’s #1 Site for Tested & Proven… Day Spa, Salon, Medical Spa, Beauty Salon & Massage Marketing Strategies for attracting interested client’s who will pay, stay and… refer!”
… And this is something virtually nobody else is doing online. Sure, other people publish marketing material and strategies.
Other people push out marketing information. But almost NOBODY does in-depth strategies for this specific niche with direct response marketing principles in mind. Plus, NOBODY comes close to the dominance we have in the search engines for this niche. That’s unique!
Domino’s Pizza used to guarantee “30-minute delivery or it’s free!” They didn’t even TRY to sell you on the quality of their pizza, (you’d agree… not best pizza) because they guaranteed fresh, hot pizza at your door in 30 minutes or you didn’t pay. That made them stand out from all the other pizza places in town!
FedEx promises “if you Absolutely Need it there overnight” — something no other mail carrier or courier service could do when they first broke into the marketplace and made a name for themselves. They grew in leaps and bounds from that USP and guarantee in one!
To fine-tune YOUR unique selling proposition, start by asking yourself:
- How does my product or service do its job better than the competition’s?
Going back to the cell phone example, the question would be: How does my cell phone make phone usage and experience better than the competition’s?
Okay, this question might seem a bit silly (unless you’re selling cell phones), but ask the same question of your product or service. Then continue asking yourself questions like:
- Does my (cell phone) cost less than the competition’s?
- Does my (cell phone) last longer than the competition’s?
- Does my (cell phone) look more attractive than the competition’s?
Does it ship faster? Come with special features? Less dropped calls? Use up less energy? Have better apps? What does your product or services do or offer that makes them unique?
To Smarter marketing…
John Uhrig
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If you liked this post, buy me a coffee. (Suggested: $3 for a Tall Latte! Or $7.50 I'll brew with my own tin.)How to Get Things Done with Twitter
Post written by Leo Babauta. Follow her on Twitter.
Let’s face it: a growing number of people are using Twitter these days, spending a lot of time on Twitter, and still need to get things done on Twitter.
If you want to spend a lot of time conversing with people on Twitter, that’s great … but many people still need to get their tasks done. Let’s take a look at how to do that.
Why use Twitter to get things done? Twitter isn’t necessarily the best platform for getting things done … but if you’re already using it a lot, it might be easier or faster for you to do things while still in Twitter. Note: I don’t take responsibility for any of these services — if they don’t work well, check with them! 
Here’s how:
1. Reminders: Need a quick reminder that you have an appointment, or need to follow up on something later? Follow “timer” on Twitter, and send it a direct message with a reminder time and it will ping you at that time. For example: “d timer 30 pick up Chloe”.
2. To-do list: A couple of popular to-do services are on Twitter: Remember the Milk (on Twitter) and Nozbe (on Twitter). Follow them and send them direct messages to add things to your to-do list, or to check the items on your list.
3. Calendar: If you use Google Calendar (gCal), go to Twittercal, then follow gCal on Twitter and add events by sending direct messages to gCal. For example: “d gcal meeting with paul tomorrow at 7pm”.
4. Delegate: If you’re going through your to-do list or email and find a task that’s better suited for someone else, sending that person a direct message (assuming they’re on Twitter) can be quicker and easier than sending an email or making a phone call.
5. Follow up: The same applies to following up. I’ve done it a bunch of times — instead of opening up your email program, composing a new message, typing in the person’s address and the subject line, and then writing the email … you can just direct message them on Twitter: “d zen_habits don’t forget to answer my interview questions, you berk!”
6. Accountability with goals: Want some extra motivation to achieve your goals? Announce through Twitter or on your blog that you’re going to post your progress updates every day on Twitter. For example, if you’re trying to eat healthier, you can post everything you eat on Twitter. Trying to exercise? Post your workouts on Twitter. It’s great motivation, and you can get some support and encouragement from your Twitter friends.
7. Get info or ideas quickly: If you have a good Twitter network, you can ask a question and usually get a few responses quicker than many other methods. I’ve gotten website and service recommendations, ideas for a post I was writing, restaurant recommendations, people interested in a job, and more.
8. Do real work: It’s possible to do real work on Twitter — people have written stories or posts by writing them in little chunks in Twitter. It might be worth a try. But if that doesn’t work, my strongest recommendation is to turn Twitter off when you need to do some real work. Then, when you’re done, reward yourself with 10 minutes on Twitter.
Other useful Twitter services:
- Tweetbeep: A service to keep track of keywords through alerts that you set up. You’ll get an email notification if anyone mentions you or your brand or your blog posts in their tweets. Note: It looks like this service is down right now but they say they’ll be back soon.
- StrawPoll: create a poll. Your Twitter contacts can participate in the poll by simply sending an @reply message.
- TwitResponse: allows you to schedule delivery of your tweets — very useful if you want to set up a bunch of tweets in the future.
- Zen Habits: Yes, you can get updates on the latest Zen Habits posts, as well as The Power of Less Tips of the Day, and more.
What are your favorite methods and services to get things done on Twitter? Share in the comments area below! I look forward to your insight!
Thanks John Uhrig…
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A Way to get AdWords Ads Free?
A new creative breakthrough is all you now need in order to get your Google AdWords pay-per-clicks FREE!
A man from New York uncovered what he calls an “oversight” on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.
And no, nothing about his “secret” is illegal – nor does it require you know someone on the “inside” at Google, Yahoo Search Marketing, MSN and others.
Instead, the New Yorker boasts proudly “…this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small things just to test at first … which later I expanded on after getting the hang of it.”
This same fellow went on to start and operate 16 separate online companies selling everything from pet food, DVDs, children’s toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses – all the while applying his mastermind secret.
Over the course of nearly 8 years the New Englander confesses “I’ve actually gotten over $87 million in advertising using my secret I never had to pay for … and the largest share of which was more recently in Google PPC as well as other forms of paid advertising at search engines … all which I got for free …”
His secret is so powerful he’s able to monopolize any niche online, and can always secure the top first-rate spots just above the usual organic results featured on most search engines.
Although, he still has to set up an account with the specific search engines – but after applying his secret he’s removed from having to pay for all the costs otherwise involved.
Again, nothing about his secret is either illegal or steals from the search engines.
One spokesperson from one of the most popular search engines said chuckling after being made privy to this remarkable secret “Wow! This is really unique … and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Astounding!”
The northerner revealed in his nearly 8 years’ of applying his secret he’s done well over $300 million in sales revenue with a diverse line of products, most recently in the last two years netted nearly $166 million after really “buckling down and pressing my secret to its fullest potential.”
Now to everyone else’s fortune, the city slicker is releasing his secret for getting unlimited amounts of pay-per-click ads to the general public. But he’s not promising any of us for how long.
A bit of an eccentric, the gentleman says “We’ll see just how long I can make it available before it saturates things.”
One famous public web guru pointed out although this man may gain economically more so as a result of the publication of his secret “he’s already so amazingly rich whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it’s still available could prove devastating for you as you may only have one chance, and a very limited one at that, to get this and apply it.”
It is currently available at:
Internet Marketing Programs Read How!
…so you may want to head on over there now and get it.
It’s in a very easily readable format, quickly and readily understood and can be mastered by anyone with even a 5th grade reading level.
While you’re there, why not scroll down and see for yourself the huge successes others are now having with this incredible breakthrough in targeted advertising now made freely available to the rest of us?
To your marketing success,
John Uhrig
(2 votes, average: 5.00 out of 5)
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Do Your Potential Customers Forget About You?
Article by Tom Kulzer (AWeber CEO)
Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!
But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?
If you are like most Internet marketers, you don’t.
When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him.
Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn’t receive a follow up message from you, he will take his business elsewhere.
Are you losing profits due to inconsistent and ineffective follow up?
Following up with leads is more than just a process - it’s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don’t follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.
Consistent follow up gets results!
When I first started marketing and following up with prospects, I used a follow up method that I now call the “List Technique.” I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company’s latest news as a follow up piece.
I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn’t a very good follow up method. Why isn’t the “List Technique” very effective?
- The List Technique isn’t consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have “big news”.
- List Technique messages don’t give the potential customer any additional information about the product or service in question. He can’t make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you’ve just moved your headquarters?
- List Technique messages convey a “big list” mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.
What follow up method really works?
Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.
First, you’ll need to develop your follow up messages. If you’ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services!
Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.
The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!
Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn’t yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)
The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!
Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!
Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale!
Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.
Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up - don’t you want to be one of the few to get it right?
Learn more about Aweber & Effective Email Marketing go here… now: Email Marketing!
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