Underground Internet Marketing Secrets… Revealed!

Launch Your Unique Selling Proposition for your Internet Business

What is your “Unique Selling Proposition,” or “USP”? What is it that makes your product stand out from the competitions? What is the main selling point of your product or solutions?

For example, if you are selling cell phones, what makes your cell phone different from the thousands of other cell phones out there? Why would anybody buy your cell phone instead of your competitors’?

At our exclusive, members-only Day Spa & Salon Business marketing web site (www.BeautyIndustryMarketing.com), we are able to boast the following USP:
“The Internet’s #1 Site for Tested & Proven… Day Spa, Salon, Medical Spa, Beauty Salon & Massage Marketing Strategies for attracting interested client’s who will pay, stay and… refer!”

… And this is something virtually nobody else is doing online. Sure, other people publish marketing material and strategies.

Other people push out marketing information. But almost NOBODY does in-depth strategies for this specific niche with direct response marketing principles in mind. Plus, NOBODY comes close to the dominance we have in the search engines for this niche. That’s unique!

Domino’s Pizza used to guarantee “30-minute delivery or it’s free!” They didn’t even TRY to sell you on the quality of their pizza, (you’d agree… not best pizza) because they guaranteed fresh, hot pizza at your door in 30 minutes or you didn’t pay. That made them stand out from all the other pizza places in town!

FedEx promises “if you Absolutely Need it there overnight” — something no other mail carrier or courier service could do when they first broke into the marketplace and made a name for themselves. They grew in leaps and bounds from that USP and guarantee in one!

To fine-tune YOUR unique selling proposition, start by asking yourself:

• How does my product or service do its job better than the competition’s?

Going back to the cell phone example, the question would be: How does my cell phone make phone usage and experience better than the competition’s?

Okay, this question might seem a bit silly (unless you’re selling cell phones), but ask the same question of your product or service. Then continue asking yourself questions like:

• Does my (cell phone) cost less than the competition’s?
• Does my (cell phone) last longer than the competition’s?
• Does my (cell phone) look more attractive than the competition’s?

Does it ship faster? Come with special features? Less dropped calls? Use up less energy? Have better apps? What does your product or services do or offer that makes them unique?

To Smarter marketing…

John Uhrig

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