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Archive for January, 2009

Google’s Gearing Up For Offline Email

By John Uhrig On January 30, 2009 No Comments

Using the same technology that lets Android users work with their Google email accounts offline, the Mountain View company has introduced an email application that liberates millions of Gmail users from unreliable connections.

By adding the Google Gears plug-in to their browsers, Gmail users can now read, search, star, label, and respond to emails offline. Next time they connect to the web, Gears will automatically convey the messages.

The service is still in an experimental stage — you can open and read attachments, for example, but you cannot send them — but Google positioned Gears as a solution to what Google calls “flaky connection mode“; that is, when an internet connection is unreliable or weak in this case, Gears utilizes the local cache as if it were disconnected, but still synchronizes your mail with the server in the background.

Our goal is to provide nearly the same browser-based Gmail experience whether you’re using the data cached on your computer or talking directly to the server,” writes Andy Palay on the Gmail blog.

Gmail already syncs with mobile phones, like its Android platform, and other units that support Gears — a key part of the company’s Web app strategy, writes TechCrunch. It launched a Gears version of Google Docs in March ‘08, and ultimately plans to offer enterprise customers an offline version of Calendar.

Yahoo continues to lead the pack in terms of sheer number of webmail users, but Google has kept its eyes open for opportunities within the niche. In November, for example, it gave Gmail users voice and video chat capabilities.

Source: MarketingVOX.com

Cheers,

John Uhrig
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Get Backlinks To Your Site FREE

By John Uhrig On January 29, 2009 No Comments
get-backlinks-to-your-site-free

Well, you may know I like to talk about SEO, back links and internet marketing. Backlinks are a critical part of SEO and your overall marketing strategy online. So I had an idea??? — How about some free backlinks for Underground-Internet-Marketing.com readers?

Basically, I thought people might like some free marketing.

9 Free Back Links From StudioMonochrome collection of sites.

Here is how you can get 9 free “do-follow” back links to any 3 URLs that you choose (3 links to each of your 3 URLs).

  1. Link to this post from somewhere using some great anchor text like “free backlinks“. This gets me some much needed link love. Thanks! If you don’t have an easy way to generate a link (like a blog), then you can “Digg, Delicious or Furl” this post instead.
  2. “Twitter” the link to this post and tell about this offer. This gets some traffic to this promotion. Thanks!
  3. “StumbleUpon” this post. More traffic. Thanks!
  4. Leave me a comment in the area below this post… indicating you intend to participate. I will confirm you are “in the game!”
  5. Write a good article that includes 3 links to 3 pages of your choice. Use whatever anchor text that you like. Use PLR content if you like, but do not violate copyright laws or copy someones stuff.
  6. Use plain text HTML only. Use anchor tags in your plain text. No fonts, no paragraph markers, etc. Just plain text, carriage returns, and anchor tags.
  7. Email me at: (info @ studiomonochrome.com) proving you’ve done 1-3 and include the post text. Use “free links” in the subject line.
  8. I will post your article to 3 blogs in our StudioMonochrome marketing Network. This will result in 3 live posts on the net, each containing 3 links for a total of 9 backlinks for you free of charge.
  9. Be patient. Every post on our StudioMonochrome network is approved by an actual human. Network security is the top priority. It will take a few days for your posts to go live.
  10. I will email you with the list of backlinks. This list is confidential. You may not share the URLs with anyone ever.

That’s it — I get some much needed love… and you get some backlinks, FREE. I get some traffic, backlinks and we all win!

Simple. Transparent. No B.S.

Rules for this offer (can change without notice).

  1. This backlink offer can expire without notice. I’ll certainly stop offering this at some point.
  2. One offer per individual.
  3. First come, first served.
  4. Whatever I decide goes. I am a fair guy, so don’t worry. But if I cannot post your content for some reason, the deal is off. I will explain why.
  5. I can change the rules whenever I want (in case I’ve forgotten something).
  6. Post, sites & links must be 100% completely non-religious and family friendly. No exceptions. StudioMonochrome’s network has very strict rules on this. No profanity, porn, religion (includes Christmas, St. Whatever Day, etc), hate, etc. If you are worried about your content, ask me first.
  7. Feel free to use PLR for your content if you like.
  8. Do not put all three of your links at the bottom of the post. Mix them throughout the content naturally. (top, middle, bottom)
  9. Again, you may not reveal the location of your posts. The information is confidential. I will tell you, but you cannot tell anyone, ever.

That’s it for now… please let me know if you have any questions.

This should work out well for all of us!

Cheers,

John Uhrig

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How to Get Things Done with Twitter

By John Uhrig On January 27, 2009 No Comments
Post written by Leo Babauta. Follow her on Twitter.

Let’s face it: a growing number of people are using Twitter these days, spending a lot of time on Twitter, and still need to get things done on Twitter.

If you want to spend a lot of time conversing with people on Twitter, that’s great … but many people still need to get their tasks done. Let’s take a look at how to do that.

Why use Twitter to get things done? Twitter isn’t necessarily the best platform for getting things done … but if you’re already using it a lot, it might be easier or faster for you to do things while still in Twitter. Note: I don’t take responsibility for any of these services — if they don’t work well, check with them! :)

Here’s how:

1. Reminders: Need a quick reminder that you have an appointment, or need to follow up on something later? Follow “timer” on Twitter, and send it a direct message with a reminder time and it will ping you at that time. For example: “d timer 30 pick up Chloe”.

2. To-do list: A couple of popular to-do services are on Twitter: Remember the Milk (on Twitter) and Nozbe (on Twitter). Follow them and send them direct messages to add things to your to-do list, or to check the items on your list.

3. Calendar: If you use Google Calendar (gCal), go to Twittercal, then follow gCal on Twitter and add events by sending direct messages to gCal. For example: “d gcal meeting with paul tomorrow at 7pm”.

4. Delegate: If you’re going through your to-do list or email and find a task that’s better suited for someone else, sending that person a direct message (assuming they’re on Twitter) can be quicker and easier than sending an email or making a phone call.

5. Follow up: The same applies to following up. I’ve done it a bunch of times — instead of opening up your email program, composing a new message, typing in the person’s address and the subject line, and then writing the email … you can just direct message them on Twitter: “d zen_habits don’t forget to answer my interview questions, you berk!”

6. Accountability with goals: Want some extra motivation to achieve your goals? Announce through Twitter or on your blog that you’re going to post your progress updates every day on Twitter. For example, if you’re trying to eat healthier, you can post everything you eat on Twitter. Trying to exercise? Post your workouts on Twitter. It’s great motivation, and you can get some support and encouragement from your Twitter friends.

7. Get info or ideas quickly: If you have a good Twitter network, you can ask a question and usually get a few responses quicker than many other methods. I’ve gotten website and service recommendations, ideas for a post I was writing, restaurant recommendations, people interested in a job, and more.

8. Do real work: It’s possible to do real work on Twitter — people have written stories or posts by writing them in little chunks in Twitter. It might be worth a try. But if that doesn’t work, my strongest recommendation is to turn Twitter off when you need to do some real work. Then, when you’re done, reward yourself with 10 minutes on Twitter.

Other useful Twitter services:

  • Tweetbeep: A service to keep track of keywords through alerts that you set up. You’ll get an email notification if anyone mentions you or your brand or your blog posts in their tweets. Note: It looks like this service is down right now but they say they’ll be back soon.
  • StrawPoll: create a poll. Your Twitter contacts can participate in the poll by simply sending an @reply message.
  • TwitResponse: allows you to schedule delivery of your tweets — very useful if you want to set up a bunch of tweets in the future.
  • Zen Habits: Yes, you can get updates on the latest Zen Habits posts, as well as The Power of Less Tips of the Day, and more.

What are your favorite methods and services to get things done on Twitter? Share in the comments area below! I look forward to your insight!

Thanks John Uhrig…
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A Way to get AdWords Ads Free?

By John Uhrig On January 22, 2009 No Comments
a-way-to-get-adwords-ads-free

A new creative breakthrough is all you now need in order to get your Google AdWords pay-per-clicks FREE!

A man from New York uncovered what he calls an “oversight” on the part of 99.9% of all marketers that allows him to get otherwise paid-for advertising at Google as well as all other search engines that allow sponsored ads.

And no, nothing about his “secret” is illegal – nor does it require you know someone on the “inside” at Google, Yahoo Search Marketing, MSN and others.

Instead, the New Yorker boasts proudly “…this is something that I caught onto just before 2000 when there was so much search engine craze running around, and started doing small things just to test at first … which later I expanded on after getting the hang of it.”

This same fellow went on to start and operate 16 separate online companies selling everything from pet food, DVDs, children’s toys & games, books, software, and sold not only his own manufactured products but became an affiliate for other web businesses – all the while applying his mastermind secret.

Over the course of nearly 8 years the New Englander confesses “I’ve actually gotten over $87 million in advertising using my secret I never had to pay for … and the largest share of which was more recently in Google PPC as well as other forms of paid advertising at search engines … all which I got for free …

His secret is so powerful he’s able to monopolize any niche online, and can always secure the top first-rate spots just above the usual organic results featured on most search engines.

Although, he still has to set up an account with the specific search engines – but after applying his secret he’s removed from having to pay for all the costs otherwise involved.

Again, nothing about his secret is either illegal or steals from the search engines.

One spokesperson from one of the most popular search engines said chuckling after being made privy to this remarkable secret “Wow! This is really unique … and in my expert opinion it would only serve to enhance and bring more business to us at [name of search engine withheld for legal & confidentiality reasons] and not cause us to lose business in the slightest. Astounding!”

The northerner revealed in his nearly 8 years’ of applying his secret he’s done well over $300 million in sales revenue with a diverse line of products, most recently in the last two years netted nearly $166 million after really “buckling down and pressing my secret to its fullest potential.”

Now to everyone else’s fortune, the city slicker is releasing his secret for getting unlimited amounts of pay-per-click ads to the general public. But he’s not promising any of us for how long.

A bit of an eccentric, the gentleman says “We’ll see just how long I can make it available before it saturates things.”

One famous public web guru pointed out although this man may gain economically more so as a result of the publication of his secret “he’s already so amazingly rich whether he continues or discontinues its sale will neither make nor break the man, but not grabbing it for yourself while it’s still available could prove devastating for you as you may only have one chance, and a very limited one at that, to get this and apply it.”

It is currently available at:

Internet Marketing Programs Read How!

…so you may want to head on over there now and get it.

It’s in a very easily readable format, quickly and readily understood and can be mastered by anyone with even a 5th grade reading level.

While you’re there, why not scroll down and see for yourself the huge successes others are now having with this incredible breakthrough in targeted advertising now made freely available to the rest of us?

To your marketing success,

John Uhrig

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Email Deliverability Tips

By John Uhrig On January 21, 2009 No Comments

Posted by Tom Kulzer (AWeber CEO)

Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.

Permission

Confirming that the people who ask for your information have actually requested to be on your list is the number one step in the battle for deliverability. You should be using a process called confirmed opt-in or verified opt-in to send a unique link to the attempted subscriber when they request information. Before adding the person to your list they must click that unique link verifying that they are indeed the same person that owns the email address and requested to subscribe.

Subscriber Addresses

When requesting website visitors to opt-in ask for their “real” or “primary” email address instead of a free email address like Yahoo or Hotmail. Free emails tend to be throw away accounts and typically have a shorter lifetime than a primary ISP address.

List Maintenance

Always promptly remove undeliverable addresses that bounce when sending email to them. An address that bounces with a permanent error 2-3 times in a 30 day period should be removed from the list. ISP’s track what percentage of your newsletters bounce and will block them if you attempt to continually deliver messages to closed subscriber mailboxes.

Message Format

Usage of HTML messages to allow for text formatting, multiple columns, images, and brand recognition is growing in popularity and is widely supported by most email client software. Most spam is also HTML formatted and thus differentiating between requested email and spam HTML messages can be difficult. A 2004 study by AWeber .com shows that plain text messages are undeliverable 1.15% of the time and HTML only messages were undeliverable 2.3%. If sending HTML it is important to always send a plain text alternative message, also called text/HTML multi-part mime format.

Content

Many ISP’s filter based on the content that appears within the message text.

  • Website URL:

Research potential newsletter advertisers before allowing them to place ads in your newsletter issues. If they have used their website URL to send spam, just having their URL appear in your newsletter could cause the entire message to be filtered.

  • Words/phrases:

Choose your language carefully when crafting messages. Avoid hot button topics often found in spam such as medication, mortgages, making money, and pornography. If you do need to use words that might be filtered, don’t attempt to obfuscate words with extra characters or odd spelling, you’ll just make your messages appear more spam like.

  • Images:

Avoid creating messages that are entirely images. Use images sparingly, if at all. Commonly used open rate tracking technology uses images to calculate opens. You may choose to disable open rate tracking to avoid being filtered based on image content.

  • Attachments:

With viruses running rampant and spreading thru the usage of malicious email attachments many users are wary of attached documents. It’s often better to link to files via a website URL to reduce recipient fear of attachments and reduce the overall message size.

Learn more about Aweber & Effective Email Marketing go here… now: Email Marketing!

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Putting The Service Back In Customer Service

By John Uhrig On January 20, 2009 No Comments

Posted by Sean Cohen

The future of customer service is here. Technology has made seeking out support faster and easier than ever. But, has your digital age company sacrificed true service in the name of automation?

Today, finding customer support is as simple as writing an e-mail or picking up the phone. But, even though you’re not face-to-face with your customers, you still leave a lasting impression. Do you come across as caring and competent, or menacing and mechanical?

Offering stand-out service on the Internet isn’t as hard as it is rare. Take these simple steps towards old-style service in the digital age:

  1. Give Each Customer a Personal Response
  2. Be Clear, But Sincere
  3. Offer Live Customer Support
  4. Make Sure Your Support Reps Have All the Answers

Give Each Customer a Personal Response

When a customer sits down to e-mail your company, it’s because he needs help. He chooses e-mail because it’s quick, but his request still warrants a satisfying and personal response!

Companies eager to save time and money often take automation too far in their customer support. Each customer has a unique question, and deserves a unique answer. Even if you save time by copying and pasting stock replies, change the opening and closing to make the message sound less robotic.

Be Clear, But Sincere

When responding to customers’ e-mail, be sincere and to the point. Before sending a message, try turning the tables. Ask yourself, “Would this answer satisfy me if I were the customer?”
Take that extra moment to give your customer the help he deserves. It might mean the difference between a satisfied customer and a credit card chargeback!

Offer Live Customer Support

E-mail has become an acceptable form of communication. But, live customer support is still necessary. The plethora of information available online can be overwhelming to customers, especially those new to the Internet!

Single your company out from the crowd by providing customers with a real person to talk to. Live phone support is an invaluable way to foster trust. When your customer has reached the end of his Internet rope, and just needs help, your toll free number is the answer he’s looking for.

Make Sure Your Support Reps Have All The Answers

The presence of phone support will do no good if your staff doesn’t know your product! Customer support reps should be warm and friendly, and willing to help with any aspect of your product.

What a good feeling it is to talk to someone who feels confident in his product. It’s even better if he’s knowledgeable enough to solve your problem without transferring you all around the company!

Provide Stand-Out Service; Gain Lifelong Customers

Too many e-businesses skimp on customer service, hiding behind web sites and message boards. Customer support is an integral part of every company, even those operating solely online. Be one of the few to offer stellar service, and gain customers for life!

Learn more about Aweber & Effective Email Marketing go here… now: Email Marketing!

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Do Your Potential Customers Forget About You?

By John Uhrig On January 20, 2009 No Comments

Article by Tom Kulzer (AWeber CEO)

Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!

But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?

If you are like most Internet marketers, you don’t.

When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him.

Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn’t receive a follow up message from you, he will take his business elsewhere.

Are you losing profits due to inconsistent and ineffective follow up?

Following up with leads is more than just a process - it’s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don’t follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.

Consistent follow up gets results!

When I first started marketing and following up with prospects, I used a follow up method that I now call the “List Technique.” I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company’s latest news as a follow up piece.

I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn’t a very good follow up method. Why isn’t the “List Technique” very effective?

  • The List Technique isn’t consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have “big news”.
  • List Technique messages don’t give the potential customer any additional information about the product or service in question. He can’t make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you’ve just moved your headquarters?
  • List Technique messages convey a “big list” mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.

What follow up method really works?

Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.

First, you’ll need to develop your follow up messages. If you’ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services!

Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.

The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!

Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn’t yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)

The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!

Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!

Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale!

Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.

Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up - don’t you want to be one of the few to get it right?

Learn more about Aweber & Effective Email Marketing go here… now: Email Marketing!

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